TV serial producer Ekta Kapoor yesterday apologised for a ‘derogatory’ remark in one of her popular soaps that triggered a storm of protests among a Hindu sect in Gujarat.
Hundreds of members of the Vaishnav community staged a massive rally in Junagadh and threatened to intensify the agitation in the BJP-ruled state. They were angered over a dialogue in prime-time serial Kyunki Saas Bhi Kabhi Bahu Thi in which the villainous character played by an actress screams against a ‘deity.’ Prominent citizens, including top businessmen of the city, even handed a memorandum to the district collector, demanding public apology from Ekta and her company Balaji Telefilms.
With murmurs of protest heard from other parts of India, Ekta tendered an apology through a Press release, saying that she was sorry for hurting the religious sentiments of the Vaishnavs.
“I request the Vaishnav society to forgive us for the uncaring and distasteful dialogue”, she said in the release and promised not to repeat the blunder.
The Vaishnav leaders had given a call to the community members and other Hindus to boycott watching the serial and even planned to initiate legal action.
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