Irene Rosenfeld She holds a Ph.D. in Marketing and Statistics

Kraft Foods (KFT)has named Irene Rosenfeld as its chief executive, the company said Monday, replacing Roger Deromedi after a long period of sluggish results at the nation's largest food company.Ms. Rosenfeld is a 25-year veteran of the food and beverage industry and has a long history of bringing a consumer focus and innovation to building businesses. She began her career at Dancer Fitzgerald Sample advertising agency in New York and later joined General Foods in consumer research. Over the years, she advanced in a variety of leadership roles at Kraft. Among her many accomplishments, she led the restructuring and turnaround of key businesses in the United States, Canada and Mexico, and the highly successful integration of the Nabisco acquisition. Ms. Rosenfeld also served on the senior team that led Kraft’s Initial Public Offering in 2001.
In 2004, Ms. Rosenfeld was appointed Chairman and Chief Executive Officer of Frito-Lay, a division of PepsiCo, where she led her organization to accelerated growth in better-for-you products and developed a pipeline of health and wellness offerings.
Ms. Rosenfeld is active in a number of industry and community organizations, including The Economic Club of Chicago. She also serves on the Board of Directors for the Grocery Manufacturers Association and the Cornell University Board of Trustees.
She holds a Ph.D. in Marketing and Statistics, a Master of Science in Business Administration, and a Bachelor of Arts in Psychology from Cornell University