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Tuesday, December 18, 2007

Ekta Kapoor [Balaji’s creative director] is brilliant : STAR's Paul Aiello


WS: In India you acquired a stake in the producer Balaji. Is that a model you’ll be replicating elsewhere as part of your local-content strategy?

AIELLO: We do own a 26-percent stake in Balaji, which we’re very happy with. The Kapoor family [which founded Balaji and is its controlling shareholder] has been a wonderful partner and will continue to be, going forward. Ekta Kapoor [Balaji’s creative director] is brilliant. She’s close to the market. She grows with the market. She studies the market. She understands her viewers. She’s evolving with her viewer. She’s so committed to her product that it’s inspirational. At the same time, we’ll look to grow, we’ll look to other production partnerships if they make sense and we’ll look to increase our internal production capabilities.

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